20 Best Marketing Newsletters to Subscribe to in 2024

Such newsletters encourage positivity and goodwill and align your brand with socially responsible values. You can share customer opinions in form of polls, social media highlights, or direct customer testimonials about an issue affecting them. You can use your email newsletter to share how-to guides, tutorials, or step-by-step solutions to common problems that your business solves. Another creative email newsletter idea is to give your audience a sneak peek of hidden industry secrets. We’ve got you covered with another guide featuring 20 stunning newsletter examples.

Whether it’s books, apps, websites, or software, sharing valuable resources adds value to your newsletter and positions you as a helpful resource. Before hitting send, test your email for errors, broken links, and formatting issues. Use tools to preview how your newsletter will look on different devices and in various email clients. You can also send it to yourself and your friends to get feedback and ensure that your newsletter renders as expected on different devices, browsers and email clients. This guide + free Notion template helps you fix broken funnels and focus your marketing strategy. InMarketingland, changes are constant – new tools, social media updates, AI chatbots etc etc.

Planning lets you establish a newsletter schedule with a set delivery rhythm that fits business and audience needs. Consistency is paramount to getting results and improves your brand’s reliability and trustworthiness. Easily organize content and spot what’s missing or what’s too much using a content calendar. Large or improperly formatted visuals can negatively impact your newsletter’s load time and user experience, so optimizing them for optimal performance is crucial. Pay close attention to spelling, grammar, punctuation, and factual accuracy to ensure your content is error-free and presents your brand in the best possible light. When including links in your newsletter articles, it’s crucial to use contextual links to drive traffic to your website.

Don’t forget to connect signup forms with your email newsletter software to ensure your leads are automatically added there. Calculate your company’s ROI on email marketing with Omnisend’s handy email ROI calculator. Share something relatable from your business journey—a challenge you’ve faced, a lesson you’ve learnt, or even a mistake you made. This builds a connection and shows the human side of your business, making you more relatable and trustworthy. Choose questions that are specific enough to generate thoughtful responses but broad enough that most of your audience can participate.

They create consistent touchpoints with your audience, helping to maintain interest and loyalty, ultimately leading to increased sales and customer retention. To develop a newsletter content strategy, start by defining your target audience and setting clear goals and objectives. Marketing newsletters may include articles, case studies, industry news, tips and tricks, how-to guides, interviews with experts, and curated resources.

Their performance should be continuously measured and improved based on real data. Remember, the key to a successful email marketing strategy is consistency, personalization, and creativity. So experiment with different formats, track engagement, and optimize based on what resonates most with your audience. A great email newsletter is more than just a marketing tool—it’s a way to build relationships, engage your audience, and provide real value.

According to a study by the Content Marketing Institute, 73% of B2B marketers use email newsletters to distribute their content. Email newsletters can generate revenue through various methods, including premium subscriptions, sponsorships, affiliate marketing, and advertising. Some newsletters also offer exclusive content or access to events and conferences as part of their monetization strategies. If you’re into dissecting marketing strategies and case studies, the GrowthHackers Newsletter is the perfect choice for you.

This is a good opportunity to find inspiration and ideas for potential content areas. Not only do people enjoy reading newsletters, but they are cheap, effective, and easy to implement. In terms of implementation, all you really need is someone with good writing and editing skills. You’ll also want somebody who can make a nice layout and create appropriate graphics if you don’t already have them. By analyzing the effectiveness of your newsletter, you can continually refine and adapt your marketing strategy to ensure you’re better serving your business’s audience.

Discourse Blog is a leftist politics and culture blog and newsletter started by the former staff of Splinter. Once you have created your newsletter, you https://leonbetofficial.com/ need to test whether it’s displayed correctly on different screens. Most ESPs allow you to preview your email on a simulated desktop, tablet, and mobile device. Amusing text, questions, citing the recipient’s name, or even emojis all jazz up the subject line and draw attention to your newsletter. As you are probably very reluctant to be labeled as a spammer, avoid the use of deceiving spam words like “free”, “urgent”, or “congratulations.

Integrate customer insights from CRM systems, web analytics, and ad platforms for deeper personalization. For example, web browsing data can determine which dynamic content block appears in the newsletter; it can be a blog post, a product feature, or a support resource. Email marketing platforms like CleverTap allow customer segmentation, which helps marketers to send highly relevant content to different audience groups. The segmentation can be done based on behavior, lifecycle stages, demography, or engagement level.

Educational content positions you as an expert, fostering credibility and loyalty. Use promotional material sparingly to highlight special offers or new products without overwhelming your audience. Yes, newsletters are very much relevant in 2025 due to their higher engagement ratio and direct marketing approach. At Campaign Refinery, we help you plan and execute your email newsletters with sophisticated tools and features. Utilize newsletter platforms that offer customizable templates to showcase your brand personality. Effective newsletter content begins with brainstorming content ideas and themes.

• Marketing newsletters may include articles, case studies, industry news, tips and tricks, how-to guides, interviews with experts, and curated resources.
• Instead, the idea is to give out just enough information to peak people’s interest.
• B2B newsletters are an exercise in trust-building, and they require long-term nurturing and planning.
• The importance of a newsletter as part of your marketing strategy cannot be overstated.
• Subscribing to marketing newsletters keeps you informed about the latest trends, tools, and strategies in the industry.
• Email newsletters remain one of the most effective tools in any marketer’s arsenal.

Choose mistakes that genuinely impact results and that you see repeatedly. Explain why people make this mistake (often there’s a logical reason), what the consequences are, and provide a clear alternative approach. Include a specific example of the right way to do it so readers can implement the advice immediately. Choose statistics that are recent, relevant, and from credible sources. Three to five interesting stats with good analysis work better than a long list of numbers. Always include a link to where you found the information so readers can learn more if they’re interested.

Before sending, test the design across platforms like Outlook and mobile devices to ensure it looks polished and professional on all screens. Swipe Files is a great newsletter and community dedicated to SaaS marketing, hosted by Corey Haines. Corey sends you a mix of innovative marketing ideas and practical strategies to help SaaS brands specifically build sustainable marketing strategies. With a strong focus on actionable insights, the newsletter covers a wide range of topics including marketing campaigns, growth strategies, and industry trends. It was founded in 2010 with the goal of helping marketers learn and implement content marketing strategies.

Sunday Branding

Writing is a skill that every single marketer has to master and continue developing, period. Joanna Wiebe shares really good copywriting tips and strategies in this newsletter. It also includes practical writing advice and case studies that can help you improve your copywriting skills. If you seek a place to start, Mailmodo is a great choice that offers email newsletter templates that you can customize and use.

Builds brand loyalty

In other words, when you write a great newsletter, how do you know it’s great? Masters in Marketing is personality-driven, and even though it packs a punch, we keep the format light and skimmable. We decided on a lesson-based format that delivers on both of those promises. It follows that your content strategy has to be reader-focused, not brand-focused. Your email list likely consists of a diverse audience, making it challenging for the content to resonate with all.

Check out our Email Growth Playbook, a database of 60+ tactics to help you increase the performance of your email campaigns. This is the best opportunity to present all of the advantages your newsletter offers to your customers. Although these inhibiting elements can be minimized, except for the first one, a 100% interaction rate can never be guaranteed.

Visual appeal is important, but the newsletter design and layout should serve a greater purpose beyond aesthetics. Here are some tips to design your email marketing newsletter for higher engagement. A good email design combines clear design elements with engaging content. Use a white background and plenty of whitespace to keep the layout clean. Ensure all visuals and text are optimized for mobile devices, as many users will view your newsletters on the go.

If you would like to contact us via email, please include all the key information in your message so that we can provide a quick resolution. To avoid delays, please refrain from sending the same query multiple times as we aim to respond to all customers within 2-3 days. When we research people to feature, we look for experts who can give our readers a “secret weapon” that helps them elevate their marketing. “PPC email marketing” refers to the process of two completely different marketing channels working together harmoniously to achieve a common goal. That’s why our platform is equipped with premium tools and features to make your newsletters shine. With over a decade of experience working with all types of email marketers and agencies, Campaign Refinery stands out as the ultimate tool for sending newsletters.

Remember, the best platform for you depends on your specific goals, technical requirements, and growth plans. Take advantage of free trials and starter plans to test these platforms hands-on before making your final decision. Ghost has evolved into a sophisticated open-source publishing platform, ideal for organizations seeking complete control over their newsletter infrastructure.

They are primarily a brand that aims to change the narrative on gender and identity. They chose to talk about gaslighting because it is a very interesting topic that their audience might relate to and want to read. Newsletter design is essential to projecting a professional image, ensuring brand consistency, and enhancing readability and engagement. By focusing on relevance and usefulness, you will create content that captures attention and motivates readers to act. This is probably the most important element of your newsletter because it determines whether people ignore your email or click on it. Write a clear, concise, catchy subject line that makes people curious to read more — while avoiding any type of clickbait or false promises.